Quando Saint Monza ci ha affidato la loro drinklist stagionale, il brief era tanto semplice quanto ambizioso: creare una drinklist che fosse come un magazine di nicchia. Abbiamo così smesso di pensare a un menù e iniziato a ragionare come una redazione — per rubriche, editoriali e servizi fotografici.
Ogni drink è diventato un contenuto, ogni pagina un racconto, e la stagionalità il filo conduttore di un vero progetto editoriale. Ne è nato un oggetto da sfogliare prima ancora che da ordinare: la drinklist del Saint non si consulta, si legge.
<br>Fotografia di Valentina Eleonora Costa
Quando Saint Monza ci ha affidato la loro drinklist stagionale, il brief era tanto semplice quanto ambizioso: creare una drinklist che fosse come un magazine di nicchia. Abbiamo così smesso di pensare a un menù e iniziato a ragionare come una redazione — per rubriche, editoriali e servizi fotografici. Ogni drink è diventato un contenuto, ogni pagina un racconto, e la stagionalità il filo conduttore di un vero progetto editoriale. Ne è nato un oggetto da sfogliare prima ancora che da ordinare: la drinklist del Saint non si consulta, si legge.Fotografia di Valentina Eleonora Costa.
When Saint Monza handed us their seasonal drinklist, the brief was as simple as it was ambitious: create a drinklist that feels like a niche magazine. So we stopped thinking about a menu and started thinking like an editorial team — features, editorials, photo shoots.Every drink became a piece of content, every page a story, and seasonality the thread running through a proper editorial project. What came out is an object to leaf through before you even order from it: Saint's drinklist isn't consulted, it's read.Photography by Valentina Eleonora Costa.
When Saint Monza handed us their seasonal drinklist, the brief was as simple as it was ambitious: create a drinklist that feels like a niche magazine. So we stopped thinking about a menu and started thinking like an editorial team — features, editorials, photo shoots. Every drink became a piece of content, every page a story, and seasonality the thread running through a proper editorial project. What came out is an object to leaf through before you even order from it: Saint's drinklist isn't consulted, it's read.Photography by Valentina Eleonora Costa.
2025
Editorial
Saint Magazine
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